BUSINESS
Sometimes money
does grow on trees...
Land-based Agrifood businesses
generate their value from the health
of their environments or agroecosystems.
Valuing-in farmland biodiversity can
help protect businesses while opening
up new market opportunities rewarding
sustainable products and societal goods.
biodiversity benefits business.
farmland biodiversity brings benefits...
biodiversity benefits people.

PEOPLE
We don't live
in a vacuum...
People and profit rely on
valuing environmental health.
But the benefits don't stop there!
Whether it's farmers or local people,
when we value farmland biodiversity
better it unlocks a whole range of improvements in peoples' lives...
SOCIETY
We're looking
at a different future...
Our agrifood system is considering
how to deliver food security sustainably,
raising important questions for the
future of land-based agriculture.
Historic divisions between approaches are blurring as markets,
regulators and individuals look to transition...
biodiversity benefits society.
