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Biodiversity's Benfits

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Sometimes money

does grow on trees...

Land-based Agrifood businesses

generate their value from the health

of their environments or agroecosystems.

 

Valuing-in farmland biodiversity can

help protect businesses while opening

up new market opportunities rewarding 

sustainable products and societal goods.

challenges for business.

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 biodiversity loss brings challenges... 

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Productive

Farmland

Biodiversity

Cristóbal Reina,

Framework Farmer Cluster Spain, 

Sociedad de Cazadores President

Things have changed since my father's time! Today, we see thousands of hectares becoming desert, the seed bank

and soil health is gone.

Reintroducing vegetation to olive groves that was previously viewed only as competition for the olives helps conserve water, prevent erosion and support sustainable farming into the future. 

As well as a farmer, I'm president of the regional hunting association and it brings us great sadness as we watch our countryside empty out! Plant biodiversity increases other biodiversity, providing habitat and food for bird life as well as important game species.

Farmers of my generation are having difficult conversations together and trying to find ways for life to flourish in the future...

challenges for people.

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We don't live 

in a vacuum...

People and profit rely on

valuing environmental health.

But the benefits don't stop there!

 

Whether it's farmers or local people, 

when we value farmland biodiversity better

a whole range of improvements to peoples' lives and mental health are also unlocked.

People have all kinds of interest, all kinds of motivations, some just want a nice walk!

They can help us know more about biodiversity in their area... 

It’s as easy as getting out your phone, getting the naturalist app and just taking photos. You don't have to know anything about biodiversity.

 

Everybody can participate, which is what’s fantastic about citizen science. I think people really appreciate when agrifood companies take responsibility not only for their own bottom line, but also for sustainability and the nature around them - especially in cases where they are reliant on pollinators and other biodiversity. 

 

Lots of generations get involved, lots of kids run around and get excited about what they're seeing. Even adults say, I've never seen this butterfly and I live in the area!

 

People start seeing things that they've never seen before and getting all the benefits of feeling connected to nature and where they live. 

Supportive

Farmland Biodiversity

Gitte Kragh,

Framework Citizen Science Work

Package Lead, NORDECO

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We're looking 

at a different future...

All of us are entering a new period of challenges, with new approaches to delivering food security, sustainable production and environmental wealth!

Green is going mainstream. Divisions between conventional farming and green approaches are blurring as markets, regulation and people look to the future...

challenges for society.

Green Pastures

Biodiversity

Loss hurts.

Take the quiz to find out

how biodiversity loss hurts you...

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