WP6 (Farmer behaviour and incentives) will assess how the enrolment of farmers in the design and monitoring of new schemes influences the implementation of biodiversity sensitive farming approaches. A review of existing agri- environment schemes will assess their potential to incentivise biodiversity management by Farmer Clusters. Economic experiments and choice experiments will be used to develop new agri-environment payment schemes that allow innovative, place-based and system-specific management solutions to be rewarded. Pilot Clusters, as a living- lab, will guide experimental design and implementation, and act as a test-case for alternative payment-scheme designs. Focus will be on results-based payments, promoting spatially coordinated actions, interactions between public and private incentives and the role of labelling.